Founder and editor
Luke Dee
Luke Dee is the founder and editor of Good Astrologers, an independent international directory helping people discover, understand and compare professional astrologers.
Based in England, Luke has a professional background in content marketing and digital publishing. He founded Good Astrologers to make it easier for people to find thoughtful, experienced practitioners, and to give professional astrologers greater visibility beyond traditional search rankings and social media popularity.
The person behind the directory
About Luke Dee
I'm based in England, and my professional background is in content marketing and digital publishing. I've worked across a range of industries, helping organisations communicate complex subjects, develop useful content and connect with the people they're trying to reach.
I'm a student of astrology rather than a practising astrologer. My interest first developed through anthroposophy, particularly John Jocelyn's Meditations on the Zodiac, and has continued to grow through my own reading and exploration.
The idea for Good Astrologers came partly from a personal experience. I was looking for an astrologer who could offer an in-person consultation, but finding someone suitable was surprisingly difficult.
Search results tended to favour the best-known names, often with higher prices and substantial online followings. Meanwhile, thoughtful and experienced local practitioners were much harder to discover. There seemed to be a gap between the richness and diversity of professional astrology and the relatively limited ways people could find someone to work with.
I began to wonder whether a directory could do something different – helping people understand the approaches available to them, discover practitioners they might otherwise overlook and make a more informed choice.
That became Good Astrologers.
Our purpose
Why Good Astrologers exists
The right astrologer isn't necessarily the most famous one.
Our mission is to make professional astrology more accessible, understandable and discoverable – while giving individual practitioners a fairer opportunity to be found.
Several principles guide how Good Astrologers operates:
- Fit over fame. The most suitable astrologer for someone isn't necessarily the best known, most expensive or most followed.
- Independence. Paid membership does not buy higher rankings, featured placement or editorial recommendations.
- Transparency. We distinguish between information supplied by practitioners, details we have checked, our own editorial content and opinions expressed in reviews.
- Education. We help visitors understand different approaches to astrology and what to expect from a consultation, rather than simply presenting a list of names.
- Respect for practitioners. Professional astrologers deserve to be represented through the substance of their work, not reduced to popularity scores or online visibility.
- Human connection. We value the personal relationship between an astrologer and their client, including opportunities for in-person consultations.
These principles are reflected in our standards, verification policy and editorial policy.
Looking ahead
A longer-term vision
Good Astrologers begins as a directory, but my ambition extends beyond helping people book readings.
I'd like it to become an international resource and a community that gives professional astrologers greater visibility, recognition and a sense of belonging.
That means making room for different traditions and approaches, helping practitioners communicate what makes their work distinctive, and encouraging people to explore astrology through real conversations and personal encounters.
At a time when machine-generated astrology content is increasingly easy to produce, I think there is particular value in helping people connect with experienced human practitioners.
I'd especially like Good Astrologers to make it easier to discover astrologers offering consultations locally and in person, alongside those working online.
The longer-term aim is a directory that people trust, that astrologers are proud to belong to and that contributes something genuinely useful to the wider astrological community.
Independence and transparency
How the directory operates
Good Astrologers is independently founded and run by Luke Dee, who is responsible for its product development, editorial direction and commercial decisions.
The directory is currently free for professional astrologers to join while its membership and audience grow.
The intention is to introduce paid membership for listings as the directory develops, helping cover the costs of operating, maintaining and promoting the site. Further information about membership is available on the Join page.
Our role is to help people discover practitioners and make informed choices, not to control the relationship that follows.